Question

You recently released a mobile app for your online retail store. You're reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens.

Which action will accomplish this?

a) Segment the data by conversion category.
b) Segment the data by conversion action.
c) Segment the data by click type.
d) Segment the data by conversion adjustment.

Answer 1

b) Segment the data by conversion action.

Step-by-step explanation:

Based on the information provided within the question it can be said that the action that would best help you accomplish this is to segment the data by conversion action. This refers to separating the data based on different specific customer actions that you have categorized as valuable to your company/business. Which in this case would be a customer installing the app and a customer opening the app for the first time.