Question

Helena Fogarty does her own research and development for Mi Ola. When she goes out and talks to fellow surfers about their use and likes and dislikes of surfing swimwear in general to get inspiration for new products, she is in which of the following stages of new product development?

A) Idea generation
B) Business analysis
C) Product development
D) Screening
E) Concept testing

Answer 1

Helena Fogarty is in Idea generation stage of new product development.

Option A

Explanation:

Idea generation describes the process of actively looking for new solutions and creating proposals that do not yet exist. Idea generation mainly applies to the initiation of the learning process.

It is clear that ideas alone are not going to make creativity possible, since a formal mechanism to handle such ideas must be established. The aim is not only to produce loads of them, but also to take account of the nature of them.

Thoughts are the first move towards change, as described above. Development is based on fresh ideas as individual people. From an individual's point of view, whether you feel stuck in the loop or cannot fix any certain problem, new concepts can help you change forward.