Question

Burgess Corp. manufactures a line of heavy construction equipment. The company has announced a contractual relationship with FS Electronics whereby FS will supply Burgess with advanced GPS navigation and guidance systems. These systems will be an option on all bulldozers, dump trucks, and road graders Burgess produces. Which of the following types of alliance is this a. joint venture

b. equity strategic alliance
c. nonequity strategic alliance
d. competetion redcution alliance

Answer 1

non-equity strategic alliance

Step-by-step explanation:

Based on the information provided within the question it can be said that this seems to be a non-equity strategic alliance. This type of alliance refers to when two or more companies sign a contract agreeing to combine all their resources and abilities together in order to accomplish a unified goal. Which is what Burgess Corp and FS electronics is doing by combining both of their products.