Question

A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same outlets or channels, or fall within given price ranges is known as a ________.

A) product type
B) product class
C) need family
D) product variant
E) product line

Answer 1

Step-by-step explanation:

Product Line

A product line represents related products under a single brand name produced, grouped and sold by the same company. Organisations use product lines to keep and expand their consumer base by adding products that will appeal to their customers in the same line of products which they are familiar with.

A consumer will always be motivated to buy a complete kit of products in a product line to take care of similar issues such as skin care, face care among others rather than buying different products from different brands to make up a complete kit.

Most product lines are marketed in groups and are placed together to appeal to customers. Specifically, organisations know that consumers will be willing to test new products that are part of the same product line they have known and are used to.