Question

The New York Yankees, a major league baseball team, offers half-price tickets for high school and college students every Wednesday home game at Yankee Stadium. The New York Yankees are using a(n) _____ pricing strategy.

Answer 1

market segmentation

Step-by-step explanation:

Market segmentation is a pricing strategy whereby customers are segmented into groups based on shared characteristics. Customers in these segments are likely to share similar needs and interest. The high school and college students is a segment and are interested in baseball.