Question

When asked about those people who say his Sriracha sauce is too spicy, David Tran jokingly suggests they "use less" of the product. Sriracha's use of a single marketing mix for all potential customers means that the company is using:

a.an undifferentiated approach.
b.a concentrated approach
c.a common approach.
d.a differentiated approach.

Answer 1

a.an undifferentiated approach.

Step-by-step explanation:

By using a single marketing mix for all of its potential customers, Sriracha is applying an undifferentiated approach. The company is considering the market to be homogeneous and ignoring the possible differences between different groups within the market. The premise is that the single mix appeals to enough people that the different demands, like people who say the Sriracha sauce is too spicy, can be neglected.