Question

Choose the personal determinant description that refers to self-concept theory.

a. A catalogue clothing item that a consumer bought on clearance is sent with a buy-one-get-one-free coupon.
b. A woman purchases a brightly colored dress she saw in a fashion magazine despite the fact that she normally wears conservative clothing.
c. A consumer is hungry and buys a doughnut from Krispy Kreme after seeing the flashing "Hot and Now" sign in the shop window.
d. You see an ad that says you can trade your old cell phone in for the latest model and get a rebate for the old phone, so you decide it’s time to trade-up.
e. At the grocery store you walk by a person giving out samples and a coupon for potato chips next to the display of the same chips.

Answer 1

Self-Concept Theory is the difference between how we perceive we are with our ideal self in which the woman purchases a brightly colored dress she saw in a fashion magazine despite the fact that she normally wears conservative clothing.

Option B

Step-by-step explanation:

In particular, it is the thinking of how we were and how we think we should be.Each of us are different and as such we can’t understand our choice, but being attracted by the ideal image from the media and other sources, we begin to make a picture of ourselves that would be better than we currently are.

Our personal judgment to ourselves color the world in a different picture for everyone, our self-concept is dynamic and it changes as we continue to grow.While it was not a good choice to buy something from a magazine, it shows how we want to be, and as such gives us reason to be better and as such very much a good thing.