Question

"When Scotiabank, one of Canada's largest financial service providers, wanted to develop a customer-focused sales and service culture, it avoided information overload by limiting the number of communication vehicles used. An executive team developed the plan through the use of ____ communication"a. upward

b. dyadic
c. horizontal
d. downward
e. functional

Answer 1

c. horizontal

Step-by-step explanation:

Horizontal communication is the transmission of information within the same level of organizational hierarchy; which is different with vertical communication, the transmission of information between different levels of the organizational hierarchy.

One of the advantages in horizontal communication is reducing misunderstanding, which matchs with the purpose of Scotiabank, avoiding information overload.