Question

The term ________ refers to a company's efforts to reach distribution channels and target customers through communications such as personal selling, advertising, public relations, and direct marketing social marketing viral marketing promotion mix positioning

Answer 1

Answer: Promotion Mix

Explanation: Promotion mix is the blend of various promotional variables used in helping a firm reach is goals.

There are various elements of promotional mix and they are: Advertising, Public relations, Sales promotion, Direct marketing and Personal selling.

The above stated elements helps an organization reach its marketing goals