Question

A billboard is positioned correctly beside a busy highway. However, the merchant that has purchased the billboard is complaining that no response is being generated by his advertising message. Upon closer inspection, the billboard company determines that the typeface used is too small to be effectively read by a motorist going 60+ mph on the highway.

1. Which of the following sensory thresholds would be most appropriate to explain the failure of this advertisement to connect with motorists?
A) The intensity threshold
B) The differential threshold
C) The absolute threshold
D) The relative threshold

Answer 1

C

Step-by-step explanation:

The absolute threshold

The lowest level at which an individual can experience a stimulus is called the absolute threshold. The point at which a person can detect a difference between “something” and “nothing” is that person’s absolute threshold for that stimulus. The distance at which a driver can note a specific billboard on a highway is that individual’s absolute threshold. For there to be no response to the advertisement means that they did not meet up to the lowest level at which the motorist can reach a sensation or a stimulus