Answer:
Option C: were elusive and malleable, begging to be forged and shaped.
Step-by-step explanation:
Ivy Ledbetter Lee is known as the founder of modern public relations and provided public relation services to the industries. To maintain the morale of employee he advised the use of internal magazine. In 1905 along with George Parker he established America's third public relation firm i.e. Parker and Lee. As per his philosophy public relation practitioner have a responsibility which extend beyond the obligations of their clients.
Hope this will help.