Question

A testimonial ad for a First Alert carbon monoxide (CO) detector features parents who are discussing the dangers of carbon monoxide poisoning. In the ad, the homeowners tell the target audience how purchasing and using the advertised product can avert disaster.

Such advertisements use __________.

A. compassionate appeals
B. fear appeals
C. family appeals
D. coercive appeals
E. guilt appeals

Answer 1

Correct answer is (B)

Step-by-step explanation:

fear appeals

fear appeal in advertising is a message either verbal, sign or symbols that is designed to scare the target audience by describing a serious threat to them