Answer:
$498,597
Step-by-step explanation:
The company's' worth would be increased by as much as the net present value of the sponsorship.
We calculate the Present value of cash flows @ 6.9%
Year 1 = 570,000 * (1/1+0.069) = 533,209 (rounded)
Year 2 = 570,000 * (1/(1+0.069)^2) = 498,792 (rounded)
Year 3 = 570,000 * (1/(1+0.069)^3) = 466,597 (rounded)
NPV = (533209 + 498792 + 466,597) - 1,000,000
NPV = $498,598
This is the net increase in value of the company.
Hope that helps.