Question

Ella had been using an imported brand of shampoo for several years, but she could no longer find it anywhere. As she was considering what kind of shampoo to try, she was surprised to see ads for Procter & Gamble's Head and Shoulders, which was being promoted as a glamorous health-oriented product. She had always thought of Head and Shoulders as an anti-dandruff shampoo. The new ads suggest that Head & Shoulders has been:

A. rebranded.
B. reformulated.
C. licensed to a premium shampoo manufacturer.
D. extended as a brand.E. co-branded

Answer 1

A. rebranded.

Step-by-step explanation:

Based on the information provided within the question it can be said that the new ads suggest that Head & Shoulders has been rebranded. In a business context, this refers to changing the corporate image of the company by changing the name, symbol, design, concept, or even a combination of these traits in order to develop a new identity for the brand. Which is what Head & Shoulders seem to be doing by changing their concept of being a dandruff shampoo to a health-oriented glamorous shampoo.