Question

The Carsons are going on a vacation back to Texas. When they lived there, Gwen Carson loved Blue Bell Cookies. Blue Bell is sold only in Texas. She plans to buy two boxes at the first store she visits after they arrive. For Gwen, Blue Bell represents a(n) ____ product.

Answer 1

Answer: Specialty Product

Explanation: Blue bell cookie represents a typical example of a specialty product to Gwen, because the cookie bears a special place in her heart.

A specialty product is a product that is very special to a consumer and the consumer can go to any length to purchase them.