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A manager at Kohl's discovers that Macy’s has reduced the price of its children's Levi's from $31.99 to $24.99, according to an advertisement in the Sunday newspaper. She immediately phones her store and
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A manager at Kohl's discovers that Macy’s has reduced the price of its children's Levi's from $31.99 to $24.99, according to an advertisement in the Sunday newspaper. She immediately phones her store and instructs the salesperson on duty to put a sign up next to their children's Levi's that reads, "SALE: $24.99." This is an example of what pricing strategy?a.Reference pricingb.Secondary-market pricingc.Random discountingd.Comparison discountinge

User Kevin Meredith
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2 Answers

3 votes

Answer:

Random discounting

Step-by-step explanation:

just got it right on my test

User Realn
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7 votes

Answer:

a.Reference pricing

Step-by-step explanation:

Reference price is the price at which a store owner sells a particular product, giving a hefty discount compared to its previously price. Its aim is to get more customers and increase competition.

User Niken
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