Answer: a. perform one or more activities in the value chain at the same quality level as its competitors.
Note: But it must be at a lower cost than the competitors.
d. perform its value chain activities at a higher quality level than one of its competitors.
Note: It must be at no greater cost than the competitors.
What is Sustainable Competitive Advantage?
They are a company's abilities, culture, assets, and attributes that places them at an advantage or gives them a cutting edge over their competitors, such advantage(s) are difficult to duplicate by another company.
Types of sustainable competitive advantage.
• Low pricing: This is the ability of a company to provide goods or services at a low cost compared to their competitors, this ability could be an important competitive advantage.
• Market Power: This talks about the sole ability of a company to increase price without experiencing a loss in the market share, this happens when there is high barrier to entry in a market.
Other examples are ; powerful brands, outstanding management, product differentiation, etc.
Step-by-step explanation: