Question

Coke and Pepsi battle it out

Until​ 2004, Pepsi was sold in the​ Gulf, but not​Coca-Cola. Today, Pepsi is fighting to keep its dominant position in the Middle East.​ Coca-Cola and Pepsi have avoided a price war and have entered into a​ "display marketing" war. Each copies the​other's promotions and tries to do even better.​ Coca-Cola and Pepsi are at each​ other's throats, and​ that's good news for everyone.

AME​ Info,

April

​ 8, 2004

Describe the game that​ Coca-Cola and PepsiCo play in the Middle East.

Why is it​ "good news for​ everyone" in the Middle​East?

​Coca-Cola and Pepsi are playing​ _______ game.

     

A.

an advertising

B.

a research

C.

a price

D.

an efficient

The game​ ______ good news for people in the Middle East because​ ______.     

A.

​is;

​Coca-Cola and Pepsi have a reputation for producing interesting and dynamic advertising campaigns

B.

is​ not;

​Coca-Cola and Pepsi will pass on their additional marketing costs to the consumers

C.

is​ not;

any game that an oligopoly plays always results in higher prices for the consumers

D.

​is;

they have more information about the products and the increased promotions give the consumers deals they otherwise would not have experienced

Answer 1

Answer:1. Advertising

2. D. They have more information about the product and the increased promotions give the consumers deals they otherwise would not have experienced.

Step-by-step explanation:

The war between Pepsi and Coca- Cola is an advertisement war in which each is trying to gain the consumers patronage by proving the superiority of their product over others. It has nothing to do with research, price nor efficiency.

The advertisement provides more information on the product to the consumers and promotion offer like free gift which they hitherto would not have enjoyed.

Marketing or advertising cost are not passed to consumers and the advertisement been interesting adds little or no value to the consumers.