Question

Bernard's firm has set corporate direction to become one of the leaders in each of its significant market segments. It was Bernard's job to examine the firm's pricing strategy to determine how to maximize market share, even at the expense of profits in the short run. What kind of company objective would guide Bernard's effort?

Answer 1

Sales-Oriented Pricing objective

Step-by-step explanation:

Sales-oriented pricing objective focuses on increasing sales and gaining a greater market share.

This strategy prioritizes increasing sales over increasing profits, and it can be achieved by cutting costs and reducing prices to attract more customers.