Question

Johnson Marine has the following costs and expected sales for the coming year. Johnson is considering a number of different methods to determine the price of its product. Total Costs Variable Manufacturing $ 2,350,000 Variable Selling and Administrative 750,000 Plant-level Fixed Overhead 1,200,000 Fixed Selling and Administrative 600,000 Batch-level Fixed Overhead 200,000 Total Investment in Product Line 10,000,000 Expected Sales (units) 20,000 If Johnson determines price using a desired gross margin percentage of 50%, the price is:

Answer 1

$375

Step-by-step explanation:

If Johnson will use the desired gross margin percentage to determine the selling price of its products, they must use the following formula:

selling price per unit = total manufacturing costs per unit / (1 - gross margin)

Total manufacturing costs = variable manufacturing costs + total fixed costs + batch level fixed overhead = $2,350,000 + $1,200,000 + $200,000 = $3,750,000

total manufacturing cost per unit = $3,750,000 / 20,000 units = $187.50

selling price per unit = $187.50 / (1 - 50%) = $187.50 / 50% = $375