Question

Tropicana orange juice has a television commercial where a young boy is drinking orange juice at dinner. He remarks that he likes the great taste of Tropicana anytime. The element of the commercial that focuses on drinking orange juice at dinner would be best classified as ________, while the focus on the great taste of Tropicana would be best classified as ___.

a. comparative advertising; informative advertising
b. pioneer advertising; competitive advertising
c. institutional advertising; stimulating primary demand
d. product advertising; institutionale. comparative advertising; competitive advertising

Answer 1

Answer: pioneer advertising

competitive advertising

Explanation: Pioneering ads relate to a new product category launch strategy as contrasted to selling a single item within an established market. Pioneering advertising is aimed at reminding customers of the introduction of a totally new product and describing its advantages.

Competitive advertising is a desire on the part of at least one organization to differentiate its product with rivals selling similar or slightly similar product. The company expects to gain a greater market share by creating a distinction for the customer and attempting to influence the purchasing decision of the customer.

Thus, from the above we can conclude that focuses on the fresh concept of drinking juice at dinner depicts pioneer advertising and the great taste showing better quality than competitors element depicts competitive advertising.