Question

A written document composed of an analysis of the current marketing situation, opportunities and threats for the firm, marketing objectives and strategy specified in terms of the four Ps, action programs, and projected income statements is referred to as a(n) _________.

Answer 1

Marketing plan

Step-by-step explanation:

A marketing plan is a thorough report or diagram that layouts the publicizing and promoting endeavors for the coming year. It portrays business exercises engaged with achieving explicit promoting targets inside a set time allotment.

It will incorporate a market conjecture, division, client data, and market needs examination. Advertising Strategy: This ought to incorporate in any event a statement of purpose, targets, and centered system including market fragment center and item situating.