Question

Will, a salesperson at a superstore, mistakenly provides wrong information to a customer about the location of a specific brand of dishwashing liquid. The customer, as a result, wastes time searching for the product. This is an example of brand cannibalization.

Answer 1

The answer would be FALSE

Step-by-step explanation:

Brand cannibalization Is is a process of creating different sub-brands so that the parent brand can grow its customer base by targeting large numbers of customers.