Question

Tasteequik Food markets one line of food products to consumers looking for meals that are very simple and quick to prepare. Tasteequik also offers another line of food targeted to people interested in low fat, high nutrition foods. Tasteequik's strategy of dividing the market into groups that want similar things from the products they buy is an example of:1. benefit segmentation.2. demographic segmentation.3. volume segmentation.4. target segmentation.

Answer 1

1. benefit segmentation

Step-by-step explanation:

Based on the information provided within the question it can be said that this is an example of benefit segmentation. This refers to dividing/segmenting the market population based on the perceived value or benefit that they believe that they are getting from a particular product or service. This can be based on a wide array of benefits or values, which in this case those benefits are, "simple and quick to prepare" or " low fat, high nutrition foods".