Question

A company regularly launches products with features that are different from what are offered in the market. It has now launched a new electronic device which can be fitted to vehicles. It can be programmed to automatically dial the police emergency number, provide them with the required location details, and guide them to the location in the case of an emergency. This is an example of a(n) _____ strategy

Answer 1

Answer: Differentiation strategy

Explanation: This refers to a strategy that a company uses to create a unique good or service that will separate consumers from the products or services provided by rivals better than or in another way.

Strategy for differentiation is a way of distinguishing a company from the opposition.This strategy is implemented by making innovations through research and development and helps an organisation to prepare a strong customer base fro the future.

Thus, from the above we can conclude that the given case depicts differentiation strategy.