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Aiden Brent, an international tennis player, owns a multinational chain of sports shops named Brent Deuce. The company is popular and gets the attention of sports enthusiasts because of its brand name
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Aiden Brent, an international tennis player, owns a multinational chain of sports shops named Brent Deuce. The company is popular and gets the attention of sports enthusiasts because of its brand name and ownership. Which of the following marketing strategies does this scenario best illustrate?A. People marketing

B. Place marketing
C. Event marketing
D. Idea marketing

User Ifrah
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Answer: People Marketing

Explanation: People Marketing involves creating products that are geared towards meeting the exact needs of customers, tailoring the products towards what the consumers desire.

The company know their fans are sports lovers, therefore they make their products to suit their fan-base and what the fans love that is sports related items.

User Saurabh Tiwari
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