Question

Susan visits the office of a local attorney to have a will drawn up. She has never hired an attorney before, but thinks that this particular attorney is doing a good job based on his professional demeanor and fancy office. Susan’s hiring of the attorney is best described as a __________ purchase.

a. qualitative

b. search

c. experience

d. credence

Answer 1

d. credence

Step-by-step explanation:

Based on the information provided within the question it can be said that Susan’s hiring of the attorney is best described as a credence purchase. This type of purchase refers to a good or service that whose quality cannot be observed after making the purchase, thus the utility cannot be assessed. Which in this scenario since Susan has never hired a local attorney before she does not really know if what she is getting for her money is actually good.