Answer:
The answer would be MARKETING
Step-by-step explanation:
"Marketing is not the art of selling what is offered, but of knowing what should be sold"
It is important to take into account the 4 p´s
1. Product Policies
2. Price Policies
3. Distribution Policies
4. Promotion Policies
Influential factors can be:
1. Political Factors
2. Legal Factors
3. Cultural Factors
4. Economic factors
5. Demographic Factors
6. Natural resources
7. Socio-Economic Structure