Question

To accomplish a successful repositioning of the brand, Taco Bell needed to inform its consumers that Taco Bell food should be thought of as an experience rather than as just fuel. In the communication process, Taco Bell would be the ______ and the consumer would be the ________.

a.message, receiver

b.source, receiver

c.encoder, decoder

d.encoder, receiver

e.source, decoder

Answer 1

The letter c is correct. Encoder, decoder.

Step-by-step explanation:

In this question, Taco Bell wants to reposition the brand through the process of communication with the consumer, so the company is configured as the source of the message, and as the focus of communication is the repositioning of the brand, and the change of perception of the consumers. customers, it is assumed that Taco Bell will convey to consumers a message of publicity, change in slogan or advertisement, so the company is coding the message, and the consumer, who is the recipient of the message and will interpret it, is the decoder.