Question

While the personal computer industry is flooded and growing with laptops and tablets, Malik recently bought a desktop, his first personal computer. He realized that a computer at home would be helpful for his children for their school projects, and he could use it to maintain the simple accounts of his plumbing business. Which of the following customer segments does Ivan best represent?

a. laggards
b, early adopters
c. early majority
d. category captains

Answer 1

A. Laggards

Step-by-step explanation:

Adopters Categories is the division of product consumers into various segments based on readiness or inclination to use a new product or innovation.

Laggards: This category of adopters are the slowest to try or use new products or innovations in the entire group. They are only forced to adopt when it seems like there are no other alternatives or every other person has adopted already.

Laggards who represent about 16% of consumers, only adopt new technologies when there are no traditional alternatives left. They are also very keen on ensuring reliability of product, practicality and low cost.

Laggards are conservative just like Malik in the question, while the industry is growing with laptops and tablets, he just got a desktop as his first personal computer, making him ways behind the trend in the society.

Other categories of Adopters:

Innovators: a group of consumers who are adventurous and are attracted to using new technologies because they are new.

Early adopters: this group of consumers are in charge of setting trends around a new product or innovation as they tend to create opinions about these products which others can now leverage on to adopt them.

Early majority: this group of consumers are attracted to products because of their benefits and how useful they are to their daily lives.

Late majority: Although they are like early majority, they are more skeptical to make purhcase, they prefer to test or a while before adoption