Question

The Chief Marketing Officer of the Kimberly-Clark Company will be using a percentage of sales method to set the advertising budget for the year. Historically, the company uses 7% of sales for promoting their brand of toilet paper each year. Based on market data, the company estimates to achieve $2.8 million dollars in sales this coming year. What will their budget be for promoting the brand?

Answer 1

The budget for promoting the brand

= 7% x $2.8 million

= $0.196 million

Step-by-step explanation:

Since the budget for promoting the brand is estimated at 7% of sales, thus, the budget for promoting the brand is 7% x $2.8 million.