Question

To increase its revenue, Frankfin, an airline company, decides to promote well-known brands in its in-flight magazine. These brands would pay a fixed price to Frankfin to print their promotional messages in the magazine. As part of the promotional mix, the in-flight magazine is being used for _____.

Answer 1

Frankfin's promotion of brands in its in-flight magazine is an example of product advertising as part of its promotional mix, aiming to differentiate and increase demand for the brands featured.

Step-by-step explanation:

The airline company Frankfin is using its in-flight magazine as a channel for product advertising. By featuring well-known brands in this magazine, which passengers can read during flights, Frankfin is leveraging an attention economy where captive audiences may be more likely to engage with the advertisements. This type of promotion is part of the airline's promotional mix, specifically an example of print advertising that seeks to bypass the challenges faced by traditional advertising channels and reach consumers directly in a targeted way.

In modern media, strategies like synergistic advertising harness multiple platforms to ensure consistent messaging to consumers. Whether a brand's promotion appears on billboards, televisions, or in-flight magazines, the end goal is to differentiate a company's products from competitors, ideally making a firm's perceived demand curve more inelastic or shifting it to the right, ultimately aiming to increase quantity sold, price, or both.

Answer 2

Advertising.

Step-by-step explanation:

Promotional mix in marketing consists of Advertising, Public relations, Sales promotion, and Personal selling. Here, advertising is done through the means of in-flight magazines by various big companies. Ads are published in the magazine to attract the attention of the passengers who travel through that airline company.