Question

Study abroad programs at universities worldwide promote the fact that they offer a unique opportunity for college students who appreciate diversity, are adventurous in spirit and enjoy new experiences. These students have a different outlook on life, compared to most college students. Based on this information, which form of segmentation has proven to be most useful to them in better understanding their audience?

a) Geographic
b) Demographic
c) Psychographic
d) Behavioral
e) All of the above

Answer 1

Answer: C. Psychographic

Step-by-step explanation:

Psychograhic is the grouping of a population based on attitude , Interest and motivation, the demarcation in this scenario is based on students spirits, diversity and what they enjoy doing.

It's not a geographic demarcation because it's not based on physical boundaries or countries, it's not demographic because it's not based on natural factors such as ages, sex, etc . It's not based on equal consumption pattern and this makes it not to be behavioral and all the alternatives cannot be right because they are all different.