Question

The text suggests marketing efforts should be guided by five sustainable marketing principles. In the​ video, Bert​ Jacobs, co-founder of Life is​ Good, discusses the​ company's commitment to improving​ children's lives; he​ says, "We look at clothing and​ t-shirts and anything that we make as a tool and a vehicle to accomplish something deeper and more meaningful in our​ lives." Which sustainable marketing principle is best represented by that​ statement?

Answer 1

Sense-of-mission marketing

Step-by-step explanation:

Sense-of-Mission Marketing is fundamentally a marketing principle that requires an institution to define its mission in such a way that it has a wider social context instead of simply being brand-oriented or product-related.

This idea has resulted in a new generation of progressive businessmen who are heavily trained business executives with a sense of personal responsibility and enthusiasm for a greater purpose.