Question

Sophia could not afford expensive furnishings, but wanted a stylish home. After researching many options, she went to a local Target to purchase the trendy lamps, pillows, and art featured on its ads and website. As a consumer, which retailing challenge was Sophia likely responding to?Select one:a. efficient distributionb. integrated supply chainc. brand image consistencyd. integrated CRMe. pricing consistency

Answer 1

Answer: (C) Brand image consistency

Step-by-step explanation:

The brand consistency is basically refers to the organizational values, strategies and the brand identity that the customers are using the specific products consistently.

The products and the services in an organization become the consistent brand when the product developed loyalty, trust and the efficiency among the consumers or the users.

According to the question, the Sophia as a consumer responding to the brand image consistency in the form of retailing challenge.

Therefore, Option (C) is correct.