Question

Starbucks uses different kinds of coffee, dairy and non-dairy alternatives, flavor shots, and temperature levels to create a diverse array of options for customers. It uses a machine called a Clover, which allows baristas to customize brew times down to the second, specify how much exposure the water has to the coffee grounds, and dial in a precise temperature. Starbucks is well-geared toward ______.

A. customization
B. standardization
C. mass customization
D. mass standardization

Answer 1

C. mass customization

Step-by-step explanation:

Mass customization refers to the process of providing market-wide goods and services tailored to each customer's specification but at a low unit cost as obtained in mass production. This is now possible with modern technology. This is also called made or built to order.