Question

What is a market segment? (Select the best answer.)

O The specific group of people your company is trying
to market your products to.
The past customers who have purchased your product
and are willing to fill out a survey,
A group of people or companies that have a shared set
of characteristics and needs or desires.
The people in your community who share your company's
beliefs and behaviors.

Answer 1

C

Step-by-step explanation:

got it right on Edge

Answer 2

A group of people or companies that have a shared set

of characteristics and needs or desires.

Step-by-step explanation:

A market segment is a group of individuals, families or firms that share common characteristics and needs that can be addressed jointly for marketing purposes. Marketers use different criteria to create market segments. Identifying market segments makes it easier for businesses to promote their products and services.

Market segments react to marketing tactics, similarly and predictably. Customers in a market segment have the same likes and dislikes. Common characteristics that form market segments include age, gender, lifestyle, and interests.