Answer:
effective communication
Step-by-step explanation:
Since Michael is communicating a very important message, it is essential for it to be effectively communicated. This is a crucial step related to making sure your message is structured, organized and easy to comprehend. Especially, it is important in messages like this one - introduction of new concepts/products, instructions to employees...
Effective communication is needed to avoid any potential misconceptions and consequences related to a badly interpreted message.