17.6k views
4 votes
Suppose Amazon.com has offered you free shipping on your next purchase of more than $35. This offer is an example of ________.

A) sales promotionB) personal sellingC) a public relations strategyD) horizontal diversificationE) a pull strategy

1 Answer

2 votes

Answer: Option A

Explanation: Sales promotion is the method of convincing a prospective consumer to buy the commodity. Sales promotion is intended to be used as a brief-term tool to boost sales – it is seldom appropriate as a way to develop long-term customer retention.

Giving discount, rebates and other such special offers are some of the many examples of sales promotion. In simple words,it is done to boost the sales for the current period.

In the given case, Amazon is also offering money saving offers to attract customers. Hence we can conclude that this is an example of sales promotion.

User Jprete
by
5.4k points