Question

Jakubowski Farms Gourmet Bread Base is the brand name for a mix designed for use in bread making machines. The mixes are sold in 2-pound canisters for $14.99 plus shipping. People learn about the product through word-of-mouth and bread machine demonstrations the company's founder gives to groups in Wisconsin, where she lives. The products are only available through the mail. This is a description of the company's?

Answer 1

The description of the company's is marketing mix.

Explanation:

Consider the provided information.

Jakubowski Farms Gourmet Bread Base is the brand name for a mix designed for use in bread making machines which is the product.

We have given that the price is $14.99 plus shipping.

The promotion is word of mouth and public demonstrations.

The place is mail.

The marketing mix is defined as the set of actions or tactics that a company uses to market its brand or product. The 4Ps constitute a standard marketing mix-price, product, promotion and venue.

These four elements are the marketing mix—product, price, promotion, and place.

Hence, the description of the company's is marketing mix.