Answer:
SWOT Analysis
Step-by-step explanation:
SWOT means Strengths, Weaknesses, Opportunities, Threats, of a business or company.
A company's strengths and weaknesses are internal — aspects one has some influence over and can alter. Examples comprise of team members, your intellectual property and trademarks, and your position of the company.
However, possibilities and threats are external — things happening in the broader market outside of your company. One can capture resources and defend from risks, but can't really alter them. Examples include rival rival companies, raw material rates, and patterns in consumer shopping.