Question

When the last Star Wars movie showed up in theaters, it also made an appearance in grocery and convenience stores in conjunction with Hostess products like Twinkies and Cupcakes. Customers could buy Hostess Twinkies in a Star Wars themed box and get a free Star Wars pencil and eraser as a back-to-school promotion. This type of promotion is called _______.

Answer 1

Answer: Product giveaway

Explanation: This is a type of promotional mix a company uses to attract its consumers and to be consumers.

It is a type of promotion whereby branded gift items are given as complementary gifts upon purchase of their products. Gift items can be keyholders, stickers, pencils, erasers and much more.

The gifts are used to attract the consumers or consumers to be to the product cause everyone wants freebies.