Question

TECAmerica, Inc. sells electronic scales used for weighing meats and vegetables. A salesperson for TECAmerica is calling on the headquarters of Kroger supermarkets. He has set his sales call objectives to meet the members of the buying center, to have his product brochures sent to the appropriate geographic division managers of Kroger, and to be allowed to demonstrate the superiority of his company's scales. If he truly expects to achieve his objective of meeting the members of the buying center, then the others would be classified as ________ call objectives. minimum primary ideological visionary secondary

Answer 1

Secondary.

Step-by-step explanation:

Secondary call objetives are things to be done in order to achieve the primary, bigger goal. In this exercise, the primary objective of a salesperson of TECAmerica is to meet the members of the buying center. In order to do so, this person is setting sales call objetives (secondary objectives) to have the product brochure sent to the appropiate geographic division of this buying center's managers.