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In the personal selling process, the stage that includes making certain the customer's purchase has been properly delivered and installed and difficulties experienced with the use of the item are addressed is referred to as the __________ stage.

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Answer: It is known as the FOLLOW UP PROCESS.

Explanation: Personal selling can be defined as an act whereby a sales person meets with a potential customer for the purpose of conducting business. Personal sales activities includes the following,

(1) prospecting

(2) preapproach

(3) approach

(4) presentation

(5) close

(6) follow-up.

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