Question

Jen makes handmade soaps and sells them at farmers' markets every Sunday. She wants her business to grow, so her husband decides to help her. They start a website to showcase the soaps. Jen's husband also praises her products using a fake identity on various online forums. In the given scenario, Jen's husband is using the tactic of _____.

Answer 1

Infiltration marketing.

Step-by-step explanation:

Infiltration marketing occurs when the same business that sales products contributes to blogs and social networking sites as if they were ordinary people in order to praise their products. Just like the exercise describes, Jen and her husband are selling handmade soaps. They try to advertise and show this in the web and the husband (this is where the infiltration occurs) praises her products using a fake identity on various online forums.