Question

Sumptuous Supermarket has large amounts of data about its customers. To understand customer buying behavior, the company uses a process that automatically discovers connections in the collected data. Through this process, the company learns that people who buy carbonated drinks, typically also buy a pack of salted snacks. As a result, the manager of the supermarket places carbonated drinks near the shelf with chips and pretzels. In this scenario, Sumptuous Supermarket has most likely used _____.

Answer 1

Data mining.

Step-by-step explanation:

Data mining gathers techniques and technologies that allows to explore large data bases, automatically or semi-automatically, with the objective of finding repeating patterns, rules, tendencies, etc. that explains the behavior of the data analyzed in a said context. Sumptuous Supermarket, for example, has done this to improve client experience. They analyzed the data about their customers to understand their behavior and improve the service.