Question

Systems such as PRIZM provide companies with lifestyle and demographic information about neighborhoods throughout the United States. This information is used to aidA) behavioristic segmentationB) geodemographic segmentationC) market density analysisD) demographic segmentationE) geographic segmentation.

Answer 1

Letter b is correct. Geodemographic segmentation.

Step-by-step explanation:

Geodemographic segmentation is characterized as data collection methods for classifying localities and neighborhoods in order to find possible patterns of behavior and similar demographic, social and economic characteristics among individuals residing in particular locations.

This segmentation method helps companies align their marketing and economic strategies with the potential characteristics of a particular location, so it is possible that there is an analysis and strategic planning to be more effective and focused on a region's consumer profile, consumption habits, purchasing power, competition and other factors that influence the achievement of organizational success.