Question

Linda wants to purchase a new smartphone and assessing one brand at a time. She first collects information about Kiarane smartphones, which are marketed as top of the line. She decides to make a judgment on Kiarane smartphones before moving on to the next brand. This act of Linda is an example of _____.

a. attribute enhancementb. a brand-expectancy modelc. a brand-decision delayd. an appraisal theorye. brand processing

Answer 1

b. a brand-expectancy model

Step-by-step explanation:

the brand-expectancy model is used to assess or measure customers buying decisions based on the evaluation of the characteristics of different brands of an item. This customer assessment are usually based on beliefs and perception of the attributes of different brands and for the individual brand this is multiplied by the respective weights to produce a preference ranking of the alternatives