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Clorox, manufacturer of cleaning supplies, introduced a new product line called Green Works. This line of cleaning products is made from biodegradable, plant-based materials and is aimed at satisfying
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Clorox, manufacturer of cleaning supplies, introduced a new product line called Green Works. This line of cleaning products is made from biodegradable, plant-based materials and is aimed at satisfying the green market. This is an example of _________

User Cyrielle
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Answer:

Strategic Greening

Step-by-step explanation:

What is Strategic Greening?

Strategic greening – Is when an organisation decides to target sustainable markets it instigates a green market strategy. Green marketing is creating consumer value in a way that preserves the environment through all aspects of creating, communicating and delivering products to market.

User Vladimir Montealegre
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