Question

Retargeting refers to:

a. adjusting the contents of a marketing campaign to better match the needs of its target audience.
b. adjusting an ineffective marketing campaign to appeal to a different target audience.
c. marketing to people who bought something in the past but haven’t in a while.
d. marketing to people who clicked on an ad but didn’t buy anything.

Answer 1

Answer is

a. adjusting the contents of a marketing campaign to better match the needs of its target audience.